Bloody Beetroots

Bloody Beetroots is Sir Bob Cornelius Rifo, the Italian producer and photographer born the same year as punk rock, a fact emphatically made clear by the “1977″ tattooed across his chest. Bloody Beetroots has always been an anomaly amidst the cocooned trends and coddled pedigrees of dance music. After fits and starts in Italian garage-punk bands, Rifo launched Bloody Beetroots in 2007. Over the next three years, he would win the support of electro house heavyweights Etienne de Crecy and Alex Gopher in Europe, and Dim Mak’s Steve Aoki stateside, with each production more elaborate and ambitious than the last. - www.thebloodybeetroots.com