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Entrepreneurial Cockpit Workshop


Wed 30 May 2012, 9:30am–1:30pm

Where: The Museum of Contemporary Art, George Street, The Rocks, New South Wales

Restrictions: All Ages


The project will endeavour to develop a tool that provides a simplified map of how to run a business. It will direct business owners and entrepreneurs through the usually complex management systems and processes using a highly graphical interface, that is interactive and intuitive to use, while still delivering accurate and necessary outputs, information, and reports required by multiple stakeholders, and to inform strategic decision making. Modules will include book-keeping (cash flow), management prompts and questions, logistics and distributions, customers and marketing, amongst others. These modules will not be siloed according to disciplines, but rather holistic tools enabling the user to manage and track the common daily, monthly, and yearly issues, operations and requirements in small business.

The project is a joint initiative involving students and academics from Freie Universität Berlin (FUB), and The University of Sydney Business School (Innovation and Enterprise Program), requiring support and input from multiple industries, the not-for-profit sector, and communities and their leaders. It will be developed in stages with FUB students focusing on the IT development, and USYD business students researching and developing appropriate business content.

Intended end-users include Indigenous Australians, and women entrepreneurs in developing countries who could use this highly visual and instinctual interface to accurately manage their businesses. We currently engage with a number of Indigenous communities through our RARE (Remote and Rural Enterprise) Program. Students support the development of community -owned enterprises through action-research projects and community placements, while learning the importance of cultural and social influences on business and ways of thinking. The Business School is also currently work with a consortia of Universities including Vietnam National University, and Indian Institute of Management Bangalore (IIMB) to develop training material for women entrepreneurs in developing economies who have no business education and limited secondary education. These women, participating in our ASEAN Developing Entrepreneurial Women (DEW) initiatives in Vietnam, and Cambodia (and targeting Laos, Burma and Indonesia, will be engaged to develop and trial this product.