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Building Buzz for a Product Launch


Wed 13 Mar 2013, 6:30pm–8:00pm

Where: Fishburners, 608 Harris Street, Ultimo, New South Wales

Restrictions: All Ages


Listed by: stacey12

It's a common story: an entrepreneur develops a revolutionary product, works furiously to get it ready for launch and, when it's ready, tries to get the company covered by a major publication like TechCrunch to build traffic. And it works, for a little while... but after a few days and a few hundred signups, it all dies down, and the people who did sign up aren't very engaged. What went wrong?

This class will look at the flaws in this traditional marketing mentality, and explore ways to launch more effectively in order to achieve sustainable growth. In particular, we will look at the steps you can take pre-launch, during the launch, and (most importantly) afterwards.