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CommPsych 2013

When:

Tue 12 Mar 2013, 8:30am–5:30pm
Wed 13 Mar 2013, 8:30am–5:30pm
Thu 14 Mar 2013, 8:30am–5:30pm

Where: Pullman Sydney, 26–36 College Street, Sydney CBD, New South Wales

Restrictions: All Ages Licensed

Listed by: LiquidLearning

Liquid Learning is delighted to present the CommPsych Forum 2013 – a new and interactive platform for media and communication professionals seeking to deepen connections and improve conversations with their stakeholders.

Developing a Deeper Understanding of Audience Media Use, Decision Making and Behaviour to Create and Implement Effective and Engaging Communication Strategies

Explore
- The application of neuroscience and media psychology to deepen audience connections
- Formulating engaging communication strategies in a media rich, real-time environment
- Understanding media decision making, consumption and choice
- Sustain audience attention and participation in a cluttered media environment

Featured speakers:

Henning Dorstewitz - Global Communications and Public Affairs Manager
Google Australia and New Zealand

Vessa Playfair - Head of Corporate Affairs and Communications
Deloitte

Adam Good - Director, Digital Media and Content
Telstra

Professor Jim Macnamara - Deputy Dean and Professor of Public Communication
University of Technology, Sydney (UTS)

Marie Kelly-Davies - Director, Communications – Australian School of Business
The University of New South Wales (UNSW)

Fiona Gillies - Director, Public Affairs and Communication
Australian Red Cross Blood Service

Dr Travis Kemp - Head, Leadership and Talent Director
Lee Hecht Harrison DBM

Dr Philip Harris - Lecturer in Marketing
The University of Melbourne
Australian Chair
Neuromarketing Science and Business Association

Jessica Collins - Corporate Affairs Manager
Foxtel

Isabelle Johnson - Corporate Communications Manager
Ergon Energy

Kerri Anderson - Corporate Communications Manager
Tourism Queensland

Reuben Aitchison - Corporate Affairs Manager
Suncorp

Anthony Clark - Group Manager, Corporate Communications
NSW Rural Fire Service

Dean Hargreaves - Managing Director
DHA/UX

Paul Vittles - Director
Instinct and Reason

David Donnelly - Director and Head of Australian Consulting
Instinct and Reason

Dr Shane Moon - Managing Director
Inner Truth

Elizabeth Duthie - Director Corporate Communications
Australian Taxation Office

Kirsty Jennings - Senior Manager, Stakeholder Relations and Communications
National Australia Bank (NAB)

This event is proudly supported by:

Public Relations Institute of Australia (PRIA)
http://www.pria.com.au

Marketing Association of Australia and New Zealand (MAANZ)
http://marketing.org.au/

Digital Ministry
http://digitalministry.com/AU/home

Social Media News
http://www.socialmedianews.com.au

About the event:

The proliferation of new media and mobile technologies presents both opportunities and challenges for communication. Despite breakthroughs in technology, the dilemma of oversaturation of messages in communication is vast and challenging.

In order to ensure that messages cut through, a deeper understanding of your audience’s media usage behaviour, decision making processes, emotional state, community membership and preferences is essential. By applying and understanding psychological perspectives, media and communication professionals can make informed, evidence-based decisions with regard to the selection of the media and communication strategies that they use, thus ensuring enhanced communication effectiveness.

To request more information or book your place at this innovative event, contact Liquid Learning by email: marketing@liquidlearning.com.au, phone +61 2 9437 1311 or visit our website: www.liquidlearning.com.au