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Developing your Brand Story


Thu 18 Apr 2013, 6:30pm–8:00pm

Where: Fishburners, 608 Harris Street, Ultimo, New South Wales

Restrictions: All Ages

Ticket Information:

  • General Admission: $35.00
  • Additional fees may apply

Listed by: stacey12

Marketing is about communicating your values in a way that resonates with your customers. More than a decade ago Steve Jobs said that our only defence against a noisy world was to be clear about what we wanted people to know and remember about us. In order to to encourage people to remember your brand you have to create a compelling narrative around your product. No matter what stage your brand is at, once you have identified your ideal customer, you need to build your brand story to powerfully connect with them and stand out in this cluttered marketplace.

With this class, you'll understand the golden rules of storytelling and how the traditional advertising by interruption model is no longer relevant. Using what you've learned, you'll be ideally placed to break through the digital noise and communicate to your consumers exactly who you want to be and how you want to be remembered.