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Global Insights: Social Selling


Wed 8 May 2013, 7:30am–9:30am

Where: Swissotel Sydney, 68 Market St, Sydney CBD, New South Wales

Restrictions: All Ages

Ticket Information:

  • General Admission: $125.00
  • Table of 8: $900.00
  • Additional fees may apply


Listed by: lcallow

Social media has completely upended the buying cycle for both buyers and sellers. With this has come fundamental changes in buying and selling, ultimately forever changing the face of B2B sales and marketing.

Sellers don't have to make a decision to adopt social media, their customers have already made it for them. Yet whilst there is evidence change is underway, social selling remains an ambition and not a reality with 45% of B2B organisations claiming they don't know how to optimise social media in their sales.

Join Huthwaite, LinkedIn and a panel of cross-industry leaders within the sales, marketing and business community as we provide insight into the evolution of social selling, its role in sales and marketing performance and discuss strategies for maximising and leveraging this hugely powerful channel.

The panel:
John Golden, CEO and President, Huthwaite
Matt Loop, Head of Sales Solutions, LinkedIn
Marie Sornin, Social Media Director, Fairfax Media
Tom Skotidas, Director, Skotidas
Chris Collacott, Senior Digital Marketing Manager, Deloitte
Danielle Di-Masi, Business Etiquette and Digital Relationship Expert