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Mon 15 Apr 2013, 9:00am–5:00pm
Tue 16 Apr 2013, 9:00am–5:00pm

Where: Pirrama , Pirrama Rd, Pyrmont, Pyrmont

Restrictions: All Ages

Listed by: office16

Each course offering is for two days and is made up of an Google Analytics Fundamentals class on the first day and Advanced Analytics on the second. You can book both days to receive a discount on the overall price or book just one of the days.

Who Is the Course For?

We teach our google analytics classes in an approachable way will deliver value to people in many areas of business. The course is suitable for small business owners, new business owners, marketing departments, business development teams, web designers, web developers and technical support workers.

We approach all technical content in an inclusive way. We've got the skills on hand to do a deep dive when necessary but don't worry we will never baffle you with technical details.

Why attend the Class?

If you use a website to promote your business this class will equip you with the skills to effectively analyse your website traffic, increase website sales and conversions and deliver real business benefit. Got a question? Get in touch.

Google Analytics Training Course Syllabus

Day 1: Google Analytics Fundamentals

Time Subject

9:00 - 9:30 : Registration

Overview of Web Analytics - What's Your User Story?
What is Google Analytics and Why Should I Care?
First Steps With Google Analytics - Do It Right The First Time
Getting to Grips with the User Interface
Unleashing Business Data with Built In Reports

12:30 - 13:30: Lunch

Get the Most Out of your Marketing
Adwords Integration
Reports - Hidden Tips and Tricks
Meeting Your Business Goals
Creating Dashboards
Creating Custom Reports

16:30 - 17:00: Course Scheduled Finish - Question Time

Day 2: Advanced Google Analytics

9:00 - 9:30 : Registration

Using Google Analytic to Create Better Business Processes
Who's visiting your site? - Customer Segmentation
Tracking your Marketing Campaigns
Tracking Attribution
Beyond the Page View - Track Interactive Content

12:30 - 13:30: Lunch

Effectively and Securely Sharing Analytics Data
Administration Best Practices
Profile Configuration Options
Google Analytics Code Deep Dive
All About The Tracking Code
Conversion Testing and Content Experiments

16:30 - 17:00: Course Scheduled Finish - Question Time