GRN GLD Launch Party

Melbourne is no doubt at its finest, continually striving for a deeper understanding of its culture and the amalgamation of its developing sub-cultures. This is what GRN GLD is all about...

Developed by Melbourne graphic designer and photographer Lily Gloria, the zine Green Gold (GRN GLD) was born out of a love for the city of her birth.

Based in New York City for the duration of 2012, Lily Gloria worked at 12ozProphet, one of the largest graffiti websites in the world. It was here that she was inspired by her colleagues and their deep-rooted pride in their city where she reflected on the way she felt about Melbourne.

Coming home, she was immediately bombarded with “Don’t you miss New York? Doesn’t it suck to be back here?” Her answer was a resounding “Hell no.”

There is nowhere she would rather be right now. Through GRN GLD, Lily Gloria aims to reveal through her photography, the subtleties of her city, the heart of the place and the feeling that it gives her.

“Green and Gold are our national colours and I’m pretty sure most people hate them,” says Lily Gloria. “As a graphic designer it’s certainly not a colour combo that I’m particularly stoked on but I want to turn that on its head. I came back to Melbourne this year with such pride that I’m from this place so I wanted to give the zine a name and a feeling that’s undeniably Australian.“

GRN GLD is printed entirely by Risograph. This machine uses soy-based ink and is printed in separate, single colour layers, printed on top of one another. Lily Gloria chose this method of printing due to its gritty, canvas like quality – similar to that of an old colour photocopier, which is essentially what zine production is rooted in. The Riso gives an imperfect appearance to the photos – some of the layers don’t match up and with wear the ink begins to fade.

IT’S NOT PERFECT AND IT’S A LITTLE GRITTY, BUT THEN AGAIN, SO IS MELBOURNE.

Supported by Prime, Crate Cartel – DJ Discourse, Appleman Cider & Quiet Deeds