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Higher Education Faculty Marketing Innovation Conference


Tue 9 Apr 2013, 8:30am–5:30pm
Wed 10 Apr 2013, 8:30am–4:30pm
Thu 11 Apr 2013, 9:00am–4:00pm

Where: Marriott Hotel, Lonsdale Street, Melbourne CBD, Victoria

Restrictions: All Ages Licensed

Listed by: LiquidLearning

Developing and Implementing Marketing Strategies that Succeed in the Unique and Evolving Operating Environment of the Higher Education Faculties

Liquid Learning is delighted to present the 2nd Annual National Higher Education Faculty Marketing Innovation Conference 2013 – the premier information, professional development and networking platform to debate and prepare for the unique challenges of Faculty Marketing in the Higher Education sector. A balance of local and international case studies combined with expert presentations will allow delegates to develop and implement marketing strategies that succeed in the unique and evolving operating environment of the Higher Education faculties.

- Leveraging the University’s brand at faculty level
- Student-centred marketing for both recruitment and retention
- Evolving use of digital marketing, social media and online communities
- Engaging with key internal stakeholders to successfully meet evolving market needs

Featured Speakers:
Professor Jim Macnamara Deputy Dean and Professor of Public Communication, Faculty of Arts and Social Sciences
University of Technology, Sydney

Professor Linda Brennan, PhD, FAMI Head of Centre, Commerce and Management
RMIT International University Vietnam

Associate Professor Colin Jevons Department of Marketing, Faculty of Business and Economics
Monash University

Simon Kozak Acting Group Director, Marketing and Communications
Auckland University of Technology

Richard Teng Regional Director, South East Asia
Teesside University

Michelle Segal-Crawford Executive Officer, Communications, Faculty of Business and Economics
University of Melbourne

Mark Pearce Director, Media and Communications Unit, Marketing and Engagement Division
La Trobe University

Warrick Glynn Internal Communications Manager, Marketing and Engagement Division
La Trobe University

Dr John Lenarcic Lecturer, School of Business IT and Logistics
RMIT University

Nick Besley Manager, Marketing and Communications, College of Science, Engineering and Health
RMIT University

Dr Shane Moon Managing Director
Inner Truth
Guest Lecturer, Neuromarketing
University of Melbourne

Joanne Jacobs Chief Operating Officer
Adjunct Associate Professor, Creative Industries
Queensland University of Technology

Robert Lawrence Principal
Prospect Research and Marketing

Monika Engelhard Assistant Director, Marketing and Business Development, College of Design and Social Context Office
RMIT University

Follow this event on Twitter using the event hash tag #FMI13 and @LiquidLearning for daily industry updates!

This event is proudly supported by:
Marketing Association of Australia and New Zealand (MAANZ)

Social Media

About the Event:
Higher Education institutions are facing increased competition both domestically and internationally. Prospective students have an ever increasing suite of options at their disposal and it is increasingly important for Universities to distinguish themselves from their competitors. In the global environment in which academic institutions now operate, it is essential to leverage communities and digital channels to reach a global audience in a cost effective and timely manner. Within this context, the crucial role of marketing at the level of faculties and schools is often overlooked and underestimated. These case studies will be supported by expert commentaries, adding to the understanding of delegates to ensure that their messages cut through the clutter and are effectively reaching their target audience in an increasingly crowded market.

To request more information or book your place at this inspiring event, contact Liquid Learning by email:, phone +61 2 9437 1311 or visit our website: