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Ideas2Market Masterclass


Wed 27 Nov 2013, 8:30am–5:00pm

Where: Ibis Townsville, 12-14 Palmer Street Townsville QLD 4810, Townsville City

Restrictions: All Ages

Ticket Information:

  • Single Delegate (Subsidised): $110.00
  • Additional fees may apply

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Listed by: QMISolutions

The three main drivers of innovation in businesses in Australia, independent of size, are
• increase profit,
• increase responsiveness to customer needs, and
• increase or maintain market share.

However almost 50% of small and medium businesses report experiencing barriers to innovation. If these barriers could be overcome more businesses would innovate for competitive advantage.
• Do you want to create more value but are not sure how to go about it?
• Are you wanting to do things differently for competitive advantage but are not sure how to?
• Do you want to grow your business but are not sure how to?
If you have answered ‘yes’ to any of these you will benefit from participating in this workshop.

The Workshop – Ideas2Market Masterclass
By the end of the day you will:
• have an understanding of the types of opportunities available and how to evaluate them,
• be able to identify Intellectual Property in your business and have a basic understanding of how to effectively manage it,
• have an understanding of know how to prepare to negotiate a deal for licensing IP or technology,
• articulate your business model,
• learn when and how to collaborate effectively.

Target Audience
Business owners and senior managers who have some commercialisation experience and want more advanced training.

The Presenter – Denise Raybould, Australian Institute for Commercialisation (AIC)
Denise Raybould is the AIC’s Lead Innovation Consultant. Denise has in excess of 20 years business and consulting experience and has assisted innovators to develop their business and commercialise new products.