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International Colour Day

When:

Thu 21 Mar 2013, 8:00am–10:00pm

Where: Federation Square, Swanston St & Flinders St, Melbourne CBD, Victoria

Restrictions: All Ages

Ticket Information:

  • Admission: Free

Listed by: cristina3

Melbournians are being urged to wear their favourite colour on Thursday 21 March, as part of the world’s first International Colour Day, which aims to celebrate and raise awareness of the importance of colour around the globe.

Derek Grantham from the Victorian Division of The Colour Society of Australia says, “2013 marks the very first International Colour Day and on behalf of the Society nationally we have been given the great honour of celebrating it at Federation Square.”

The date chosen by the world body for colour groups Association Internationale de la Couleur (AIC) is significant because it marks the equal day and night of the equinox.

The equinox is symbolic as it relates to the complementary nature of light and darkness and light and shadow expressed in all human culture.

The Colour Society together with their major partners, Dulux and Southern Colour, have put together a colourful marquee for visitors which will be located at Flinders Shard Edge at Federation Square.

Colour plays a vital role in our lives and to some extent it can be taken for granted because it is just there, explains Mr Grantham.

“The importance of colour cannot be overstated and few realise the technologies involved in delivering it via, for example, surface coatings (paints), the printed page (magazines and books) and digital media (smartphones and TV). It also plays a part in our health and wellbeing through clothes, environment and entertainment.”

“We are passionate about colour and the first International Colour Day provides us with the opportunity to share that passion and stimulate questions related to colour and its importance in our daily lives,” he says.

Melbournians are being encouraged to visit the colourful display that will also unveil the most popular colours for 2013. Visitors can expect entertainment, free giveaways, facts and information related to colour.

“Our hope is that all who visit will both learn something and go away with a greater appreciation of the part colour plays in the world around us.”

“Head to Federation Square sporting your favourite colours to celebrate this inaugural event,” says Mr Grantham.