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Introduction to Mobile Marketing


Wed 20 Mar 2013, 6:30pm–8:00pm

Where: Fishburners, 608 Harris Street, Ultimo, New South Wales

Restrictions: All Ages

Listed by: stacey12

This 90 minute class is designed for those who are looking at entering the mobile landscape, those who just have, or those who need to give their existing mobile product a kick in the right direction.

Marketing a mobile product requires a unique approach due to the nuance of the platform. The process of getting users to your native or web mobile app is unique; and requires a deep understanding of the mobile user landscape. Often the established techniques of marketing a web platform don’t work, and getting yourself featured in the App Store isn’t always achievable. You need a multi-platform solution which comes from cleverly integrating mobile into your marketing mix.