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Lead Generation and Customer Acquisition

When:

Thu 11 Apr 2013, 6:30pm–8:00pm

Where: Fishburners, 608 Harris Street, Ultimo, New South Wales

Restrictions: All Ages

Ticket Information:

  • General Admission: $35.00
  • Additional fees may apply

Listed by: stacey12

In a world with too many competitors and not enough resources, the only solution is for businesses to get wiser with how they create new opportunities. This class will use 4 real-world examples to demonstrate how certain companies stay ahead of the curve when it comes to online lead generation whilst the majority lags behind.

From understanding the acquisition funnel and defining campaign goals to correct channel selection and audience targeting, participants will uncover the strategies adopted by the most successful online brands and companies. This class will dive into the psychology of the consumer and act as a crash course into the do’s and don’ts of online lead generation.