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When:

Fri 1 Mar 2013, 6:00am–12:00pm

Where: King George Park, Manning Street Rozelle, Rozelle, New South Wales

Restrictions: All Ages

Listed by: loesje

Priceline Pharmacy and Pacific Magazines will join forces with Channel Seven’s Sunrise to launch the national I Feel Beautiful campaign.

The launch event will bring to life the elements of what makes Australian women look and feel beautiful. All Sydneysiders are encouraged to bring along someone they would like to make feel beautiful.

With Stephen Roche (CEO, API/Priceline Pharmacy) Nick Chan (CEO, Pacific Magazines) Ita Buttrose (Priceline Pharmacy and ‘I Feel Beautiful’ ambassador), Ada Nicodemou (Channel Seven personality and ‘I Feel Beautiful’ ambassador), Mel Doyle, Natalie Barr, Kochie, Mark Beretta (Sunrise) Bonnie Lythgoe (Dance director and producer) Rita Ora (International artist and model).

Guests Receive: Breakfast, Priceline gift bag, mini makeovers and health checks on ‘Pinky’ – Priceline’s beauty and health semi-trailer.
- Live Channel Seven Sunrise broadcast
- Live entertainment by international artist, Rita Ora
- Meet the Sunrise team (Mel Doyle, David Koch, Mark Beretta, Grant Denyer, Natalie Barr) and the I Feel Beautiful ambassadors (Ita Buttrose* and Ada Nicodemou)

On the 1st March Priceline Pharmacy will be promoting ‘Go Glam for a Good Cause’ - a day where women are invited, along with their sisters, to receive a make-over in Priceline and Priceline Pharmacy stores in return for a donation to the Priceline Sisterhood (supporting Alzheimer’s Australia).

Campaign activity as part of the I Feel Beautiful partnership includes a national-tour featuring Pinky, Priceline’s beauty and health semi-trailer at locations around the country during March. The tour will offer complimentary health checks and mini makeovers for all attendees.

For additional information and interviews, please contact Rochelle Griggs, Senior Publicist, Pacific Magazines on 02 9394 2063 or 0422 768 925 or email: rochelle.griggs@pacificmags.com.au