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Social Media and Branding

When:

Wed 22 May 2013, 1:30pm–5:00pm

Where: Mooloolaba Surf Club, Mooloolaba Esplanade, Mooloolaba, Queensland

Restrictions: All Ages

Ticket Information:

  • Full Price: $30.00
  • Student / Pensioner: $25.00
  • Additional fees may apply

Listed by: events35

Taking your social media to the next level: Zoe Wyatt Following on from last year's presentation by Yvette Adams of The Creative Collective on Social Media for Event Organisers, The Creative Collective's Social Media Specialist, Zoe Wyatt will take us to the next level of social media for event organisers. Come along and get clear on your social media objectives, target market and therefore social media strategy. Learn how to vary your broadcast mix, source and post relevant content at an ideal frequency, be introduced to more social media tools and see industry specific case studies which will help you understand how social media strategies for events roll out into reality, including what works and what doesn't.

Please note this is not a 'how to' in each of the social networks and a certain level of social media expertise will be assumed. Each social network is extensive in its capabilities and this session is intended to give a broad overview only.

Love the Brand – Sell the Product: Helen Perry
Brands identify who we are and who we aspire to be. Great branding should evoke strong emotions within a consumer and the marketing and PR simply reinforce these consistent brand messages.Effective marketing sells that relationship or connection with a brand and its target consumer. So how do you know whether you are conveying the right brand messages? How well-positioned is your brand to manage product expansion? How does your brand differentiate your product from others in the market? Learn how to build and maintain a strong brand in a competitive marketplace and make sure your marketing is seductive and irresistible ensuring your product is the consumer’s choice.

Helen Perry is one of the directors of Fresh PR and Marketing and has been delivering PR and marketing services that are outside the square for the past 15 years to small to medium business, across a large range of industry.

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