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Your Brand Online: Reputation Is Everything

When:

Tue 25 Jun 2013, 6:00pm–8:30pm

Where: Sydney Town Hall, 483 George Street, Sydney CBD, New South Wales

Restrictions: All Ages

Listed by: Lets Talk Business

In the transparent digital economy, managing your online reputation is critical to the success of every small business. Earned media like online reviews and referrals are now a key part of the customer’s buying process and with the rise of social media and mobile technology, it’s harder for companies to control their brand image in the public’s eye.

Business is now much more than a set of numbers. It’s about the people, the relationships, the community.

- Keep track of conversations, interactions and positive and negative sentiment online
- Increase brand loyalty and brand recognition in a competitive online landscape.
- Monitor online reviews and testimonials
- Who's looking after your online content?
- Crisis Management

Speakers include: Jeannette Gray, Regional Director of HootSuite; Fi Bendall, Director of Bendalls Group, the social media reputation management agency.