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When:

Thu 29 May 2014, 6:30pm–9:00pm

Where: General Assembly York St, 56–58 York St., Sydney CBD, New South Wales

Restrictions: All Ages

Listed by: zoe93

Instructor:
Jason Allan
Sales and Marketing Consultant

About This Class

A well designed landing page can greatly increase user conversion. In this class, we’ll introduce the best practices for building a quality landing page.

A/B testing and analytics can help you test variations, but knowing what to test is the key. This course helps you to understand the core principles governing landing page design and copy.

This class would be useful to any business owner, entrepreneur or marketing exec looking to increase their online conversions.

TAKEAWAYS

How to create an effective core value proposition
Understanding micro-steps in your sales funnel
Great landing page designs
How to craft a killer headline, testimonial and call to action
Tips for reducing distractions on your landing page
Knowing which traffic sources require new landing pages

Prereqs & Preparation

No prerequisites. Material covered will be beneficial to both beginners and intermediates.