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When:

Wed 11 Jun 2014, 7:15am–9:00am

Where: Australian Institute of Management, 7 Macquarie Place, Sydney CBD, New South Wales

Restrictions: All Ages

Ticket Information:

  • Member: $55.00
  • Non-member: $66.00
  • Additional fees may apply

Leverage the web marketing expertise of one of Australia’s most prolific writers on digital marketing – Adam Franklin. Find out what does and doesn't work, and take away proven tips for enhancing your own web marketing strategies.

When it comes to effective web marketing, Bluewire Media are leaders in the field with thousands of email subscribers and an industry-renowned blog that has been rated as one of Australia's Top 20 Business Blogs for the last three years.

Joining AIM for a powerful presentation is Bluewire Media’s Marketing Manager Adam Franklin.

Adam will explore proven ways to master social media, conquer content and attract customers online, with a specific focus on:

• The most effective web marketing techniques, strategies and tools
• What subject lines (really) get opened
• How to uncover your flagship content
• What content is (really) most popular
• How to use landing pages to drive conversions
• The honest truth about what does and doesn’t work
• How to distill you web marketing strategy to a single page
• Why email punches 100x above social media

Get ready to walk away with an enhanced understanding of web marketing that works!

Adam Franklin is an international social media speaker and the Marketing Manager of Bluewire Media – a web strategy firm he co-founded in 2005.
Adam writes for Bluewire's blog, which has been in Australia's Top 20 Business Blogs for the last three years. He also writes a regular column for Startup Smart and the Sydney Morning Herald, and has been interviewed about social media on 2UE several times.

Adam co-created the Web Strategy Planning Template and co-wrote the e-book Web Strategy Secrets which have been downloaded by 1000s of people worldwide. He has featured on Smart Company’s ‘Hot 30 Under 30’ and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in the latest edition of the book The New Rules of Marketing & PR.