Introduction to Content Strategy by Leticia Supple

This is the first session of a workshop series on Content Management by Leticia Supple of Brutal Pixie, and part of the Majoran Summer School series.

Introduction to Content Strategy (06/02/14)

Overview of why content is a big deal, and why it is expensive: the hidden costs of managing content. This 1-hour session looks at what a content strategist does, the fields from which it has emerged, and why marketing is only a piece of why you write things, and is not the sum total of content management. This is a unique opportunity to learn about the field of content strategy, ask some questions, and learn about the following three sessions.

Time: 1.5 hours
Max participants: 20
Cost: $20 single session, $55 for all sessions.

2. Your content is not about you (13/02/14)

3. Work strategically (20/02/14)

4. Get some style (27/02/14)

About Brutal Pixie
Brutal Pixie provides content solutions to web developers and tech businesses, and their clients. Their first love is content strategy, but they rock it when it comes to writing, too.