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Majoran Summer School- Your Content is not About You

When:

Thu 13 Feb 2014, 6:30pm–8:00pm

Where: Majoran Distillery , Level 2, 14 Grenfell St. Adelaide, Adelaide CBD, South Australia

Restrictions: All Ages

Ticket Information:

  • General - This session Only: $25.00
  • Majoran members - This session Only: $20.00
  • General - All sessions: $55.00
  • Majoran members - All sessions: $50.00
  • Additional fees may apply

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Listed by: Aainaa

This is the second session of the workshop series on Content Management by Leticia Supple of Brutal Pixie, and part of the Majoran Summer School series.

Your content is not about you
(13/02/14)

This 1.5-hour session introduces you to the concept of audience advocacy, and why it is your best friend. We will look at information structure from the discipline of structural editing - at a page level, and at a post level. We will consider the problems you are attempting to solve, and how you can create web content that is going to resonate with your readers.
Time: 1.5 hours
Max participants: 20
Cost: $25 single session, $55 for all sessions.

1. Introduction to content strategy (06/02/14)

3. Work strategically (20/02/14)

4. Get some style (27/02/14)


About Brutal Pixie
Brutal Pixie provides content solutions to web developers and tech businesses, and their clients. Their first love is content strategy, but they rock it when it comes to writing, too.