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Mon 16 Jun 2014, 6:00pm–9:00pm

Where: General Assembly York St, 56–58 York St., Sydney CBD, New South Wales

Restrictions: All Ages

Listed by: zoe93

Alli Baker
Co-Founder, Workible

About This Class

Media exposure can be an incredibly effective means for generating business, expanding your brand presence and stirring up interest in what you have to offer. But if you sit back and wait for journalists to knock on your doors, you’ll be waiting a long time!

In this masterclass, you’ll learn the best methods for generating your own PR. And the secret is, once you get the first few pickups then the journalists really will start knocking!

This class is ideal for startup founders, small business owners, and other lean marketing & comms teams looking to gain media exposure without the cost of hiring a PR agency.

This masterclass is focused on practical outcomes. During the 3-hour session you will draft your press release, identify a list of journalists to contact, and refine and practice your pitch.


What is “PR” and how does it work?
Learn the essentials of putting together a media kit
A process for brainstorming, writing, structuring and distributing a media release
Draft your press release during the session, and get feedback from the instructor
Plan and outline a PR campaign
Tips for identifying your media targets, establishing a relationship and creating content that appeals to them
You will leave the class with a tailored list of journalists to contact
The best ways to approach journalists, editors, producers and bloggers
Refine your pitch, practice and prepare for the cold call
Integrating your PR strategy with your marketing