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When:

Tue 10 Jun 2014, 9:00am–1:00pm

Where: Australian Institute of Management, 14 Childers Street, Canberra, ACT

Restrictions: All Ages

Ticket Information:

  • Member: $220.00
  • Non-Member: $330.00
  • Additional fees may apply

Join Adam Franklin for a comprehensive and in-depth look at proven ways to master social media, conquer content and attract customers online. Take away a practical web marketing strategy and a 12 month action plan on how to implement it.

Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start.

Join one of Australia’s most prolific writers on digital marketing, Adam Franklin, for a comprehensive and in-depth look at proven ways to master social media, conquer content and attract customers online.

In this interactive three-hour MasterClass, Adam will show you how to:

•Fill out your own Web Strategy Planning Template
•Create your Ideal Buyer Personas
•Develop your Editorial Calendar
•Create a Marketing Action Plan
•Compile a list of content to share on Facebook, Twitter, LinkedIn and Google+
•Flesh out a daily, weekly, monthly and quarterly Content Activity Schedule
•Use the tools and apps that will make your job easier

Upon completion of this workshop, you’ll leave with more than just an understanding of web marketing that works - you’ll take away a practical web marketing strategy and a 12 month action plan on how to implement it.

Adam Franklin is an international social media speaker and the Marketing Manager of Bluewire Media – a web strategy firm he co-founded in 2005.

Adam writes for Bluewire's blog, which has been in Australia's Top 20 Business Blogs for the last three years. He also writes a regular column for Startup Smart and the Sydney Morning Herald, and has been interviewed about social media on 2UE several times.

Adam co-created the Web Strategy Planning Template and co-wrote the e-book Web Strategy Secrets which have been downloaded by 1000s of people worldwide. He has featured on Smart Company’s ‘Hot 30 Under 30’ and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in the latest edition of the book The New Rules of Marketing & PR.