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Shop The City


Wed 18 May 2016, 10:00am–10:00pm

Where: Melbourne Central, Cnr LaTrobe and Swanston St, Melbourne CBD, Victoria

Restrictions: All Ages

Ticket Information:

  • Admission: Free


Listed by: stephanien9f

Right at the heart of this year’s Shop The City festival action, Melbourne Central is set to come alive with a jam-packed program of 150 exclusive offers and events on Wednesday 18 May from 10am to 10pm.

Over 1,000 CBD shops across four city blocks will take part in this exciting, city-wide retail initiative and shoppers at Melbourne Central can look forward to satisfying their sugar cravings when Cupcake Central and Scroll team up create the ultimate ice-cream cupcake combo or decorating their digits with free nail art inspired by the colourful artworks that line Melbourne Central’s walls – just some of the many unique experiences on offer in-centre.

Melbourne Central is also thrilled to announce three new additions to the precinct which will open their doors on 18 May including Australia’s first ever Puma flagship store on Level Two, alongside Cotton On opening on Ground Floor and Cotton On Kids located on Level One.

Melbourne Central will come alive with seriously Instagram worthy, exclusive one-day events and activations including:

Cupcake Central x Scroll
Calling all sweet tooths! Cupcake Central and Scroll Ice Cream are teaming up to create new taste sensations for one day only. The dream ice-cream-cupcake combo will be available all day long at Melbourne Central and is sure to satisfy your sugar cravings.
Shot Tower Square, 10am–10pm

I Scream Nails
I Scream Nails are ready to recreate our in-centre artworks on your fingertips. Spend $80 at Melbourne Central and head to their pop up salon for a free manicure. Choose from colourful Camille Walala patterns, Kelsey Montague angel wings and more to decorate your digits.
Level 2, 10am–10pm

Le Bar du Centrale
Le Bar du Centrale is teaming up with the delightfully curious Hendricks Gin to create a quirky pop-up and hypnotic selection of gin cocktails– perfect to add a little juniper jump to your day.
Level 2, Link Bridge, 12pm – 10pm

Polaroid Street Style
The Polaroid Australia team will be snapping all the best street style looks. Strike a pose at, keep your pic, and go into the draw to win some flashbulb freebies. Don’t forget to share your shot on Instagram: #MelbourneCentral #ShopTheCity.
Roaming Level 1 and Level 2, 10am–10pm

Shop The City Tours
Our own history buff Dale Campisi will be exploring Melbourne’s favourite shopping spots in these special edition tours for Shop The City. Starting at Melbourne Central, discover our centre’s secret history before weaving your way through the city’s retail past and present.
10am, 12pm and 6pm, Book Via

Shop & Stay at St. Jerome’s - The Hotel
Take 25% off your stay in a Luxe Plus tent - and receive a complimentary Melbourne Central shopping voucher worth $20. Sunday to Thursday nights only in May to August 2016. Book by e-mailing and state 'Shop The City' in your e-mail. Bookings close 10pm, 18 May.

Live Art on Little Lonsdale
Do you love street art? Watch it happen live as one of Everfresh Studio’s favourites, Callum Preston, creates a masterpiece on Melbourne Central's walls!
Little Lonsdale Street

For more information and trading hours visit or or join the conversation at #ShopTheCity.