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LinkedIn Strategy: Getting Started


Tue 5 Dec 2017, 8:30am–2:30pm

Where: The Cluster, 31 Queen Street, Melbourne CBD, Victoria

Restrictions: All Ages


Listed by: Megan Edwards

With over 500 million members, LinkedIn is one of the most widely used social media networks in the world. Yet many users don’t take full advantage of the many features it has to offer.

Designed for marketers, business owners and sales professionals, this hands-on 6 hour workshop presented by mWords Communications is a fresh approach to LinkedIn training: you'll learn how to use LinkedIn to effectively and efficiently build your reputation as an industry expert, boost brand awareness, generate more leads and attract and connect with your ideal customers.

Seats are limited, so book today!

What you'll learn:

Part 1: The Basics

The power of social media
Why LinkedIn?
Features and tools of LinkedIn
The importance of your profile

Part 2: Content

How build a strong LinkedIn profile
The importance of utilising the right language
The importance of visual elements
What to avoid when writing your content

Part 3: Operation

How to build your network
How to write posts for maximum engagement
Publishing articles to become the expert in your industry
The power of interacting with your network

Part 4: Strategy

How to take advantage of available insights and data
How to get noticed – tips for being seen by more of your target audience
How a content calendar helps you plan posts more effectively
Using publishing timing and scheduling tools to maximise viewing and reach