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Psychology of Persuasion


Tue 14 Nov 2017, 9:00am–4:30pm

Where: Workzone Building, 1 Nash Street, Perth CBD, Western Australia

Restrictions: All Ages

Ticket Information:

  • Associate Members of WAAMH: $220.00
  • Full Members of WAAMH: $195.00
  • Non-members: $245.00
  • Additional fees may apply

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Listed by: chanxiuming1995

It takes more than facts to shift someone else’s thinking.

This insightful course presents a psychologically informed approach to influential communications and introduces a suite of tools and techniques to enhance your information and communicate your message.

Often we are more influenced by factors such as rapport, dissonance, identification with the speaker and the emotional impact of an argument.

Content covered includes:

Ethical persuasion
Purpose-driven communications
Understanding influence
Cialdini’s six principles of persuasion
Factoring in audience perspectives
Engaging emotions
Surprise, images and analogy
Leveraging dissonance

There are 2 scholarship positions available to subsidise course fee. Please click on the link attached for more details.