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Taming the Dragon


Fri 29 Sep 2017, 2:30pm–4:00pm

Where: WeWork Pyrmont, 100 Harris Street, Pyrmont, New South Wales

Restrictions: All Ages

Ticket Information:

  • Admission: Free
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Listed by: vincci

Taming the Dragon: Connecting Your Brand with Unlimited China Market Potential.

New Medias have impacted upon the Chinese advertising industry on many different perspectives. Wilst the Chinese consumer market in the midst of a transformation that offers tremendous new opportunities, there are increasingly more demands towards overseas (including Australia) brands and products manufactured outside of China. Additionally, China’s mobile users are growing dramatically and mobile apps & services have become an indispensable part of Chinese netizens’ daily life. As such, the ways to grasp Chinese consumers’ demographics, behaviours and interests has become an extremely important aspect to many companies.

In this workshop, we will share insights of how to take advantage of Big Data analytics and break through the wall of the China market. We will also provide advice regarding how a business should position itself suitably within the Chinese market.

360 Search*, the China Internet giant is going to have its first digital marketing workshop in Sydney. Besides the enriching content that will be presented by Mr. Bob Lu, Business Development Director of Qihoo 360 International Advertising Unit, we will also act as a bridge between your brand and the China Market. Our major clients include, Expedia, Hilton Group, Asia Miles, iHerb, Abercrombie and Fitch and so on. Don’t miss out the valuable opportunity to tap into the potential outbound market in China!