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The Art of Branded Content


Mon 16 Oct 2017, 6:00pm–8:00pm

Where: General Assembly Melbourne, 12A, 45 William Street, Melbourne CBD, Victoria

Restrictions: All Ages


Listed by: acclaimmagazine

“Content is King”. In today's digital landscape, the lines between branded content, advertising and journalism mediums are being increasingly blurred. Archetype Media and General Assembly are bringing together content creators, marketing and digital gurus to explore the power of content marketing. They'll also share insights into how digital and data derived from digital campaigns is driving current and future trends in content creation, consumption and dissemination.

Join our experts at the cutting edge and learn about: the current trends including live marketing, personalisation, rich media + more why video content is one of the key tools used to attract, engage and retain your audience what is the latest technology you should know about what the content and consumption landscape will look like in 2020 and how to keep up Creatives, agency folk, digital producer, bloggers, entrepreneurs, this will be an evening of discussion & digital delight.

Presented by Archetype Media and GA.

Free admission with registration.