eCommerce Training - One Day Master Class - North Sydney

Learn How to Build, Run and Promote an Online Store:

- Cover all important aspects of eCommerce in one day, at a convenient North Sydney CBD location.
- Suitable for existing online store owners, or those looking to build their first online store.
- Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who has run the largest global eCommerce websites e.g Dell.com North America.
- Learn to turbocharge a store's performance with effective marketing & operational techniques.
- Small workshop environment to ensure high tutor attention, and tailor the day to your needs.

Course Curriculum Includes:

- Understanding your audience: Demographics & Building a Reporting Framework.
- Launching a store: choosing web platforms, domain names, hosting.
- SEO: Maximise FREE traffic from Search Engines using Audits, Tools and Techniques.
- Paid Search: Google Search Ads, Google Shopping, Bing Ads.
- Web Analytics: Conversion Rate Optimisation, Google Analytics. Building and testing killer landing pages. Site Structure, Shopping Carts
- Display & Retargeting: Google Display Network, Biddable Media on Adroll.
- Social Media Community Building & Content Marketing: Facebook Ads, Hootsuite, Social Calendars, Article Development, Canva & More.
- Email marketing: Mailchimp campaigns and automation.
- Running a store: negotiating with wholesalers, shipping, drop shipping, Amazon FBA.
- Shopping Engines, Affiliate Networks & Couponing sites: eBay, Amazon, Ozbargain, Commission Factory
- Taking Payments: ZipPay, Afterpay, Stripe, PayPal.

Michael's credentials include:

- Over 15 years running the largest digital marketing agencies and eCommerce programs worldwide e.g Dell.com North America
- 2 Year Board member of 4As of North America (members control more than 85% of total U.S. advertising spend)
- Australian media contributor for digital marketing commentary, including 7 News and ABC news radio.
- Speaker at industry conferences worldwide e.g Ad:tech, Pubcon, OMMA Global, Big Digital.