LEGO® Certified Store Grand Opening Day

Alceon Group and The LEGO® Group will open the doors of Sydney’s first LEGO Certified Store, located in Westfield Bondi Junction. The new Sydney LEGO® Certified Store is set to become part of a global set of inspiring LEGO® retail experiences—with other iconic stores operating worldwide from London to New York and Shanghai.

Sydney’s First Certified LEGO® Store Grand Opening Day: Complimentary balloons, magician, exclusive GWP (Gift With Purchase) and more!

Claus Kristensen, Vice President and General Manager, ANZ, The LEGO® Group says: “The LEGO® brand, which has delighted generations of children and adults, has been available in Australia for over 60 years. We now look forward to showcasing the creative potential of the LEGO® brick with Sydney’s first Certified LEGO® store.”

Richard Facioni, Executive Director, Alceon Group, comments: “We are delighted to bring one of the world’s favourite brands to Sydney within a custom built, flagship LEGO® retail experience. “We are sure both Australian and worldwide visitors will enjoy the many features that are a tribute to creativity and imagination – including brick-built symbols of iconic Sydney landmarks.”

Highlights within the LEGO® Certified Store at Westfield Bondi Junction include:
- Larger–than-life bespoke 3D models including a 1.5m shark guy
- LEGO® Play tables providing children the opportunity to get creative and build whatever they 
imagine
- Two floors of LEGO® products, including hard-to-find products such as the new LEGO® 
Mustang set

LEGO® fun facts:
- ‘LEGO®’ means ‘play well’ from the Danish words ‘leg godt’ 

- There are more than 3,700 LEGO® element shapes in more than 60 colours 

- The moulds used to produce LEGO® elements are accurate to within four microns - less than the 
width of a single hair
- If you built a column of about 40,000,000,000 LEGO® bricks, it would reach the moon! 


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