Sugar Republic's Christmasland

Celebrate the most wonderful time of the year at Melbourne’s jolliest pop-up experience!

This season the old MacRobertson chocolate factory in Fitzroy has been transformed by Sugar Republic into a celebration of Christmas joy through 10 immersive festive spaces to delight Christmas enthusiasts of any age.

Visit the Naughty or Nice hidden rooms—spin the wheel to find out which one is for you! Slide into a pool of marshmallows. Catch the falling snow, and jump into the human snow globe. Take a trip to Candy Cane Lane, with candy cane walls and a giant peppermint ball pit. Be dazzled in Tinseltown. With a gingerbread cottage, life size toys, silly jokes, ugly sweaters, songs, scents and all the comforting feels of a holly jolly nostalgic Christmas, we’ll leave you feeling Christmas-ready and full of good cheer!

The only thing that’s missing are bad presents and family arguments, but you are welcome to BYO. Santa himself will be present every day (look for him the ball pit or the Gingerbread House), ready to chat about your Christmas list and jump in a selfie with you.

Our artists have created lots of whimsical backdrops for festive family photos including a giant Christmas card, a ski lift, a huge advent calendar, Snowville, a forest of pink trees and an elfie shelfie. Even the Grinchiest Christmas-phobes will like your photos!

And of course there'll be festive confectionery sampling for everyone. Re-live your childhood at Christmasland, open Thursday through Monday from 10 November to 23 December, with Christmas party packages available plus a Milk Bar and Shoppe open to the public.

It is recommended to book in advance as sessions usually sell out.