Digital Marketing Masterclass by Arktic Fox

*This is an online event held over four half day sessions, details below.

Learn the core components of developing and delivering a successful digital strategy.

Course Overview
Held: Live online learning
Tickets: Eventbrite

Our program is designed to help marketing managers, leaders and teams understand the key aspects of digital marketing, how they fit into a wider marketing strategy and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey.

Who is the program for?
This Masterclass is relevant for any marketing leader or team member who is looking to connect the value of digital with wider marketing principles to ensure a sound, strategic direction for their business. As well as developing valuable skills for individuals, the course aims to generate immediate benefits for organisations with employees who feel empowered to make the right decisions in the digital space.

What you can expect to learn

01/ digital - changing the nature of marketing:
Understanding key digital trends, changing consumer behaviors and consumption habits
The benefits of digital

02/ digital strategy
The marketing mix in a digital age
Defining digital objectives & strategy inline with corporate and marketing strategy
Development of online target audience and value proposition/s.

03/ customer journey mapping & the role of digital channels:
Understanding and mapping the customer journey
Introduction to the RACE model to plan an integrated marketing approach

04/ digital channel and experience management:
Leveraging digital channels as part of an integrated approach
A closer look at search, programmatic, web, social, email and the role of content

05/ ways of working:
Evolving ways of working to take advantage of the digital opportunity
A look at agile ways of working in a marketing context

06/ data and analytics:
Leveraging data and analytics to power digital ambitions
A look at the world without 3rd party cookies
Changing privacy regulations and the implications for marketers

07/ marTech:
Navigating the MarTech landscape - tools and technologies available
Selecting the right MarTech to underpin your digital strategy

08/ measurement:
Defining a measurement framework to measure short- and long-term success
Leverage learnings to improve performance

09/ building a case for change:
Selling the vision to garner stakeholder buy-in
Sizing the investment and staying the course

Course Facilitators

Teresa Sperti
Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.

Marcus Betschel
For the last 2 years, Marcus has been CEO of JBZ Digital, a boutique digital agency, that has quickly built a reputation for delivering quality digital results for clients across a range of sectors. In this time, they have developed a digital education program to train members of the Essendon VFLW team to become qualified digital practitioners. This program is set to continue to broaden out wider amongst the AFLW and potential partnerships with key digital platforms.