Heineken Zer0.0 Contact Bar

As the need for physical distancing continues across Australia and around the world, leading international premium beer brand, Heineken®, has developed a pioneering new concept, designed to give drinkers complete peace of mind when ordering a beer while providing a novel drinking experience in the process.

Heineken has unveiled a first-of-its-kind ‘zero contact bar’ for its increasingly popular premium alcohol-free beer brand, Heineken® 0.0, in response to COVID-19 guidelines that continue to shape the way drinkers enjoy their beers. In classic Heineken® style, this is no ordinary bar and allows drinkers to enjoy a beer just the way they like it – and this time, with ample elbow room.

To bring the innovative bar concept to life, the brand will use a contactless robotic arm, which has been developed by a team of robotics students and engineers from the University of Sydney.