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Storytelling & Responsibility: A Discussion Evening


Thu 5 Mar 2020, 6:30pm–9:30pm
Thu 5 Mar 2020, 6:30pm–8:30pm

Where: Fluff, 200 Gertrude Street, Fitzroy, Victoria

Restrictions: Family Friendly

Ticket Information:

  • General Admission: $42.02 ($40.00 + $2.02 fees)
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Listed by: Cleopatra's Bling

An honest conversation between Olivia Cummings of Cleopatra’s Bling and Erika Geraerts of Fluff. An evening of goodie bags for all attendees, drinks, and sharing.

Olivia and Erika will offer insights that will speak not only to other young entrepreneurs, but to anyone who is looking for inspiration on how to follow their passions successfully and ethically. In this spirit Fluff and Cleopatra's Bling are donating all profits from ticket sales to not-for-profit SisterWorks, to assist in their work lifting up creative women from migrant and assylum seeker backgrounds.

The two founders will discuss how to build an international brand with integrity, responsibility, and creativity at its core, and how to maintain audience engagement in a time in which where we’re all starved of intimate connection. They question, "What stories are left to be told and how can we best tell them?".

These two young female creatives know that success doesn't happen overnight, and that many obstacles stand in the way to finding your path, in a world that doesn't always encourage individuality. Erika and Olivia will discuss how they encourage their clients to be themselves, in a climate of comparison, and tell long-form stories through their work in an internet saturated environment that has sapped our attention spans.

Included in ticket price: Drink on arrival, Goodie bag with Fluff Lip Oil + Fluff Trash Bag + Fluff Online Discount Voucher, Cleopatra's Bling Online Discount Voucher.


Erika Geraerts is the founder of Fluff, the beauty company for anyone who thinks that the world doesn’t need more products, just better products. Anyone who’s sick of bunny testing. Anyone who can’t understand why makeup isn’t vegan. Or why there’s palm oil in everything. Anyone who is over ‘empowertising’ from faceless brands who don’t care. Anyone who thinks that the future can be better than what we have right now. Anyone who thinks that beauty can be more than makeup.

Cleopatra’s Bling is a unique, handmade jewellery brand founded by Australian designer Olivia Cummings in 2014. Olivia’s wandering soul took her across continents from Australia, Europe and Asia, to adopted homes that formed a constellation of destinations connecting East and West.

She created Cleopatra’s Bling as an homage to these connections, fusing her elegant lifestyle in Paris, with the beautiful craftsmanship she discovered in the Grand Bazaar in Istanbul. We create jewellery with emotional and historical relevance, dipping into the collective memory, all while respecting ancient jewellery-making tradition.

This event is owned and operated by Cleopatra’s Bling Jewellery, and proudly promoted by Virgin Australia Melbourne Fashion Festival as part of the Independent Program. Please contact the organiser directly for further information.