AI: Ethics, Risk, and Reputation

Artificial intelligence presents us with technological marvels on the one hand and ethical minefields on the other.

We're the reputation lifeguards in this stormy AI ocean, helping our organisations navigate safely through choppy, uncharted waters. To help them through, you need to know what that entails and how you can keep things safely afloat.

This session is a must for PR and Communication practitioners at any stage of their career, so join us online on Thursday 11 November to chart your course through these turbulent AI times.

Make sure your organisations don't lose their way - and that you don’t get left behind.

What you'll learn:
-Tackle the spread of convincing, but false, content by generative AI, and learn how to referee the game of information hide-and-seek.
-Find out what your data says about you, and explore the reputation risks of scraping and Search Generative Experience.
-Get to grips with AI hallucinations, and discover how to navigate the murky waters of algorithmic ethics.
-Explore privacy vs transparency, and understand the risks and issues involved.
-Mind the ethical gaps, and navigate the age of human-AI relations with your moral compass firmly in hand.

ABOUT CPRA

We support communicators.

At CPRA, our mission is to empower communication and public relations professionals through education, networking, and a commitment to ethical practices. We aim to elevate the profession by providing our members with resources, opportunities for professional growth, and a vibrant community of peers. Our focus is on nurturing talent, advocating for the significance of our industry, and contributing to the success of our members in an ever-evolving landscape.