The Art (and Science) of Data-driven Storytelling

Virtual Location, Online, Virtual

Friday 22 August 2025 1:30pm - 4:30pm

The Art (and Science) of Data-driven Storytelling

Ticket Information

CPRA Member: $600.00 each
Non-Member: $900.00 each
Buy Tickets
Additional fees may apply

Dates

Fri 22 Aug 2025, 1:30pm–4:30pm

Tour

Part of Virtual Events

Restrictions

18+

Website

Communication & Public Relations Australia

Listed by

Communication and Public Relations Australia

All organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge.

This introductory, interactive workshop has been designed for communications and engagement professionals who want to harness data to tell more impactful stories, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned.

Participants will learn how to effectively pair the right storyline, with the right chart or graph. Participants will also be empowered to participate more proactively in discussions with data and design colleagues, and clients, about best practice data-driven storytelling.

This online training course is delivered across two sessions over two days.

SESSION ONE - Friday 22 August 2025
SESSION TWO - Friday 29 August 2025

SESSION ONE - 22 AUGUST
A (very) short history of data visualisation

Key figures in data visualisation
Important terms and definitions

The eight key plots of data-driven storytelling

Telling stories about time
Understanding networks, flows, and relationships
Devising creative and engaging maps

SESSION TWO - 29 AUGUST
The eight key plots of data-driven storytelling (continued)

Unpacking processes
Making compelling comparisons
Exploring composition
Telling better brand stories

Execution and accessibility

Data visualisation accessibility issues
Formatting dos and don’ts
Tying it all together – devising data-rich content for your next campaign or project

ABOUT CPRA

We support communicators.

At CPRA, our mission is to empower communication and public relations professionals through education, networking, and a commitment to ethical practices. We aim to elevate the profession by providing our members with resources, opportunities for professional growth, and a vibrant community of peers. Our focus is on nurturing talent, advocating for the significance of our industry, and contributing to the success of our members in an ever-evolving landscape.