Closing ceremony artists see sales surge

Tuesday 14 August 2012

Closing ceremony artists see sales surge

Not surprisingly, artists who performed at the London 2012 Olympic Closing Ceremony have enjoyed a surge in record sales overnight. 

On the UK iTunes albums chart, Emeli Sande has leapt to #2 with her record Our Version Of Events; George Michael is sitting at #5 with his White Light EP (which is apparently classed as an album); while Elbow's The Seldom Seen Kid sits at #7 - their last record Build A Rocket Boys! sits at #34. 

The Spice Girls have enjoyed the biggest boost, with their Greatest Hits collection leaping to #8.

Annie Lennox's greatest hits collection sits at #40, while What's The Story Morning Glory is at #50.
 
Singles-wise, Read All About It, Pt. III by Emeli Sande is sitting at #3, One Day Like This by Elbow is at #4, while a remixed version of Kate Bush's Running Up That Hill, which featured in the ceremony, is currently sitting at #5. Wonderwall, which Liam Gallagher belted at the ceremony with new outfit Beady Eye, is sitting at #20.

Australian iTunes charts don't seem to have been affected by the ceremony and all the national pride/impulse purchasing it inspired - in fact, Ed Sheeran, who performed at the closing ceremony, and enjoyed his first Australian #1 last week, has dropped to #2 on the Australian iTunes Albums chart.

iTunes charts are dynamic, so these figures are likely to have shifted by the time you read this. Still, this boost in sales is likely to impact the end-of-week charts substantially in the UK, in ways we haven't seen since the Fleetwood Mac episode of Glee.

- Nathan Jolly, The Music Network 

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