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Samsung firms Opera House sponsorship

Wednesday 1 May 2013

Samsung firms Opera House sponsorship

South Korean conglomerate Samsung firmed up its multi-million dollar three-year sponsorship of the Sydney Opera House by staging a launch of its new Galaxy S4 mobile phone at the venue. It ran a competition allowing photos of Australian life submitted by the general public to be projected onto the sails of the Opera House.

Alas, a delay in the shipping of the handset meant many consumers were told only when they arrived at retailers to buy one.

- Christie Eliezer