Oriana Choir sings praises for TixSuite

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Chris Mills, Webmaster & Oriana Ensemble Manager explained the variety of work their choirs perform,

“We do around three major concert events per year. One big classical work, a contemporary/popular music show and then something more choral. For example, we did a very successful show called Dancing Queen, an Abba and Queen tribute show.”

After the disruptions of COVID-19, they are now settling back into a normal yearly pattern of shows. 

“The classical works have a higher ticket price of about $50 per ticket. The choral concert is between $35 – $40 and the contemporary works are around $45 – $50.”

“It was a combination of everything,” recalled Mills, who had specific questions to answer to identify the difference between their current system vs TixSuite. 

He continued, 

“I knew what I wanted and TixSuite ticked all the boxes and some.

The pricing is excellent and the marketing aspect appealed to me as well. We are not-for-profit so any saving is good, and not having booking fees deducted was a winner. We have reduced our costs a lot by moving to TixSuite. It was a no-brainer. “

Due to the structure of their non-profit organisation, it wasn’t just Mills who had to be won over,

“I actually really enjoyed the process of finding out about TixSuite. I put together a proposal to change us over to present to our committee. They all said that it made sense to move our ticketing and that TixSuite looked very straightforward. 

It can be challenging to get everyone on side with new tech when they don’t know what I am doing day-to-day so I did a lot of work to really understand TixSuite’s offer and It went through swimmingly.”

The Oriana Choir audience is varied and some ticket purchasers are less tech savvy than others. TixSuite’s iframe adds a comforting level of familiarity and security for the loyal fan base. 

“We now have ticket sales on our website thanks to the Eventfinda TixSuite iframe so our members who are less familiar with online booking feel more secure,” said Mills.

TixSuite’s reporting is easily accessible and downloadable in the Eventfinda Promoter Portal, and to make things even easier, event organisers also receive a daily sales summary.

“I get a summary email each day, which is great. As we start to get into the busy sales period this will become essential to stay on top of things. If we post a blog post or social media post, it’s interesting to see the impact of that on our sales in the summary email the next day. It saves me from having to log in and check. I can set and forget. We know what’s going on without having to actively look for it.”

When asked which TixSuite feature he was keen to try out Mills said, “I will be using the Ticketholder Communications emails to send out show information or if there is a postponement or cancellation.”

TixSuite’s support and feature guides have already proved useful to Oriana, making set up and going on sale easy. Mills said,

“The support has been outstanding and I’ve happily accessed the online guides when needed. I used the Create an event in TixSuite how-to guide online to do the initial sign up and set up of our first shows. We got our first sales almost immediately after going live.”

TixSuite is shaking up the world of ticketing by eliminating per-ticket fees and handing the reins to the event organiser to set and keep the booking fees. Mills is already seeing the benefits,

“Straight off the bat, we are financially better off. We charge a $1 booking fee which we can keep rather than being charged one as we were previously. Everyone is used to paying booking fees but this time we are making money and charging less.”