The Melba Spiegeltent, or The Melba as it’s known by locals, is located at the home of Circus Oz in Collingwood, Melbourne.
Built in Belgium in 1910, the Spiegeltent travelled across Europe and saw numerous performances take place beyond its bevelled doors. In 2006 it journeyed to Australia and was renamed after the fabulous opera soprano, Dame Nellie Melba.
The charming venue plays host to more than 500 festivals, rehearsals, shows, arts, community and private events every year, which could provide a massive logistical headache if it wasn’t for Eventfinda.
The Melba Spiegeltent has worked with Eventfinda since 2017 on numerous events as a ticketing and marketing provider. Based on these experiences Circus Oz made the decision to sign with Eventfinda as The Melba’s exclusive Ticketing and Marketing Partner. “What we love about working with Eventfinda is, it’s an effortless partnership and it makes our lives so easy,” says Brian Robertson, producer for The Melba Spiegeltent.
“We work with a huge number of independent producers throughout the year, and being able to offer them a flexible, user-friendly and responsive ticketing platform, is just great.
The platform makes it easy for everyone to be on the same page – we can access real-time reporting 24/7 for events taking place at the venue and producers can also access it to get a snapshot of how their event is selling; it saves everyone time and means we no longer need to be the middle man pulling and passing on reports as requested.”
Eventfinda’s marketing reach is also of huge value for building The Melba’s audience. “The Eventfinda partnership with the Australian Data Tourism Warehouse and the dedicated page on the Eventfinda website, not only sees higher volume of traffic viewing The Melba’s events, but also enables us to sell tickets across multiple platforms from the one ticket build.”
The Eventfinda team has also proven to be an asset.
“The team is always there to help us. We love the responsiveness we get from them – nothing is ever too hard.”