Dans le Noir?

From a small inclusive restaurant to an international project.

Ethik Investment Group was founded in 2003 by Edouard de Broglie, a specialist and author about innovation and Social Responsibility. As an Entrepreneur, Edouard was successful on the IT and NTIC market and decided to reinvest its profits in a useful idea. He met many foundations all over Europe looking for a good fit. He finally met with blind foundations in France, Germany and Switzerland organizing dinner in the dark to raise awareness about disability.

The concept was originally developed in 1997 by Michel Reilhac in cooperation with Paul Guinot, a major blind foundation in France. As an ex-marketing expert for major communication groups as Young & Rubicam or Havas, Edouard immediately understood the high potential of the concept as a business useful for people. He proposed Paul Guinot foundation to set up a model for a profitable company employing a high percentage of visually impaired people.

A few months later, without any banks, investors, public or charity support, the first permanent private restaurant in the dark open in Paris, rue Quicampoix.

Success was really fast thanks to a huge national and worldwide press support for the venture and their clients did the rest with an intense word of mouth. Soon the restaurant will be booked up to two month in advance.

Dans le Noir? expanded over Europe with permanent restaurant in London, Barcelona, St Petersburg, Madrid, Auckland and all over the world with pop up restaurants in cities like New York, Bangkok, Riyadh, Nairobi, Geneva, Warsaw.