Electrolux Experience Centre

Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. With a strong history of industrial design and innovation over 98 years, the group of esteemed associated brands, sells more than 60 million products to customers in more than 150 countries each year. Having started out in Stockholm in 1910 with the sale of a single vacuum cleaner, the group now reaches luxury, premium and mass markets. In Australia the brands include household favourites Electrolux, AEG, Westinghouse, Simpson, Beefeater, Kelvinator, Chef, Dishlex, Vintec and Transtherm.

Over 40 Electrolux dignitaries from around the world descended into Mascot on Tuesday 28th March to attend the opening of the new Electrolux Experience Centre (EEC) where the three brand pillars of Taste, Care, Wellbeing are encompassed in interactive product displays on the entrance level of the highly-visible head office.