1-Day Media Training Course for Property Developers

Overview
This 1-day media training course for property developers is designed to develop a general understanding of the way the media works and how to put your best foot forward when confronted with a media interview. It is suitable for any person working in the property industry, particularly executives and spokespeople. The course is divided into two sessions: media awareness and interview training.

Media Awareness
Participants are first taken through a session on how the media operates, what stories are likely to make it on-air and to print, and what journalists are looking for from individuals and organisations. An understanding of the media news-cycle and the requirement for appropriate ‘visuals’ for TV and Press is presented. The ‘new/social media’ online world is also touched on—along with its impact in the traditional media world. A media awareness course-book has been developed by Hugo Halliday to assist participants. This book can be used as a future reference text.

Interview Training
Following the media awareness session, participants are then subjected to live interviews without any training to show how easily untrained and unprepared interviewees can fall into some of the many traps used by seasoned journalists. This interview is recorded and used as a comparison with an interview/s conducted after interview training has been undertaken.

The interview training session provides intensive instruction on how to actually prepare for an interview. It focuses on controlling the interview environment, managing the actual interview on your terms, key messages, bridging statements, grabs, avoidance of poison words and a host of other techniques to use. It also gives guidance on the exit strategy. Using specific scenarios relevant to property developer, participants are again subjected to interviews having just received the above instruction. A comparison can then be made with the earlier interview to highlight key learning points.

Hugo Halliday’s ‘Media Interview Techniques Manual’ will be provided to all participants to be provided as a future reference material.

Participant interviews in the interview training session are professional digital TV recordings, and are played back in session for training purposes (if approved by the individual participant). Training will also use audio and newspaper-style interviews as appropriate.

All participants have access to their own edited training interviews a few days after the course, through a personal on-line password provided at the training session. Participants must be from the same organisation. Minimum 5 participants required for course to proceed.

Inclusions:
Included in the session cost is lunch, afternoon tea, tea & coffee and all required materials.