Creating Effective Digital Content

Creating a strong online identity for your business is a vital element of successful modern marketing. Discover why the most effective content is less about selling and more about listening to your target audience and responding with stories they want to hear.

In this two hour workshop facilitated by Small Business Victoria and hosted by The City of Greater Dandenong's Economic Development Unit you will discover how to ensure the way you communicate with customers online, whether it be via a website, blog or social media is compelling and engaging.

Learn how to:

- Set your tone and style for your businesss online persona
- Write digestible customer-focused content
- Maximise your exposure in Google with best practice website content, titles and headings
- Choose tools to automate content gathering and research, such as Google alerts
- Learn how to source usable images
- Learn the dos and don'ts of video marketing.

Bookings essential and only available online.