Smash Your Goals: Customer Journey Mapping Masterclass

You've asked for it + we've delivered! Following the success of our recent panel discussion on Customer Journey, Networx + Customer Frame are excited to announce our full day masterclass on this very topic.

Get ahead of the trends:
- By the year 2020, customer experience will overtake price + product as the key brand differentiator
- 86% off users are willing to pay more for a better customer experience
- 73% of buyers point to customer experience as an important factor in purchasing decisions
- 65% of buyers find a positive experience with a brand to be more influential than great advertising

Businesses that invest in Customer Journey Mapping enjoy:
- Greater Return on Marketing Investment (ROMI) - A focus on the buyers journey reaps over 50 percent greater return on marketing investments than for those that don’t.
- More Positive Social Media Mentions - Unsurprisingly, a focus on the customer journey typically means a better customer experience. Translation? Nearly 25 percent more positive social media mentions.
- Greater Revenue From Customer Referrals - Better customer experience also drives better and more positive word of mouth, driving over 2.5 times greater revenue from customer referrals.
- Faster Average Sales Cycle - If your business isn’t interested in speeding sales, you can ignore this. But if you are… those who manage journeys enjoy over 13 times greater cross- and up-sell revenue.
- Greater Cross Sell and Up-Sell Revenue - If cross- and up-sell revenue over 55 percent greater than your competition is at all compelling, this stat alone should be enough to get you started.

Who is this masterclass for:

If you're facing challenges like:
- Getting your marketing messaging to cut through to the customers you want
- Squeezing margins, shrinking prices + poor performance
- Internal silos + departments + a team that seems to be running in opposite directions then chances are – mapping your customer journey will not just help, it will take your business to a whole new level.

If you’re a senior marketer, business owner, department head or operational manager looking to find new growth, break down internal silos + get a competitive edge—this is your gig.

There’s only one rule—you must be brave + up for change.