SneakerHub Launch

The Iconic, Australia and New Zealand’s fastest growing fashion and sport online retailer, is thrilled to launch SneakerHub—an exclusive curation of the world's latest premium sneakers and streetwear.

To celebrate the launch, The Iconic invites sneaker enthusiasts to enjoy the boutique sneaker destination in all its glory for free. With content and experiences powered by the world’s first international sneaker magazine, Sneaker Freaker, the launch event will be every sneakerhead’s dream.

An exclusive performance by one of the freshest, most progressive voices in the Aussie hip hop scene, B Wise, will help set the scene for the night, while interactive experiences from the world’s leading sneaker brands including Adidas, Champion, New Balance and more, will bring the sneaker utopia to life.

Sneaker Freaker will also unlock its sneaker vault for a one-off showcase of some of the world’s most iconic styles such as the Adidas - 1 Shoe (2005), New Balance - Dapper Dan and Reebok - Shaq ATTAQ (1991). The rare sneakers will be showcased through SneakerHub Archive—an immersive Australian-first AR experience telling the design stories of the iconic sneakers.

ID essential. Minors must be with an adult 21+. All guests must be 18+ after 9pm. Live performances from B Wise will take place from 9pm on Saturday 31st August 2019.

RSVP: Capacity is limited and will be on a first in, best dressed basis. Guests must RSVP via the Facebook event, as they will be required to show this at the door.