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Understanding Facebook Advertising – Masterclass

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  • Understanding Facebook: $231.00 ea
  • Additional fees may apply
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Step away from the little blue button. Before you waste any more of your Facebook advertising budget, get the lowdown on the best way to achieve the highest possible return on your Facebook ad campaign investment.

Facebook advertising is an extremely powerful medium…when used correctly. Let us show you how in our half day Facebook training course. We will open your eyes to the possibilities within the platform and amaze you with the targeting that is available in Facebook.

Once you understand how it all works, you will be able to achieve your objectives and gain an incredible ROI. We welcome you on Wednesday 24 July to the boardroom of the Alex Hotel for Social Media Perth’s masterclass “Understanding Facebook Advertising”.

Find out the essentials to make sure you can utilise Facebook ads for your business efficiently and strategically.

The Facebook Advertising masterclass will examine:
- Set your objectives and develop an effective strategy
- Establish a realistic budget and workable schedule
- Master demographic, behaviour and interest targeting
- Create custom and lookalike audiences
- Run your campaigns efficiently in Ads Manager
- Discover how to appear in the newsfeed
- Learn how to use analytics and key metrics.
- Pick up game-changing tips, tricks and shortcuts

Who should attend:
You’ve boosted a few posts, without really boosting conversions. You’ve set up a campaign or two, without setting the world on fire. Where next? This course will explain all, whether you’re an SME looking to up your Facebook advertising ROI, or a marketing professional looking to up your game.

If you’re quite experienced with Facebook marketing, this course discusses some new key statistics and some recent changes in the platform, so it will still be beneficial for those looking to update their knowledge.

What's included:
We will give you insider knowledge and practical advice to grow your business through Facebook advertising and a delicious morning tea and networking on a rooftop terrace in the heart of Perth. Every attendee will also receive a resource packed 35+ page workbook.

About the presenter:
Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.

Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class. That’s why every session is limited to no more than 15 people: to ensure you’re able to tap directly into Meg’s know-how and apply your learnings to your social and digital marketing activities straight away.

What others say:
"Everything—it was informative, engaging and meg related it back to where we work and used great examples."
"Relevant content, very detailed information to review after the session, excellent presenter."
"The handouts were great to take away from the event to refer to at a later stage. Great to also hear how some people were using adverts in their various fields."
"Great speaker, very informative and tried to engage to all in attendance."

Limited spots available, book now to avoid disappointment!

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