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Digital Marketing Masterclass

In the age of the customer, digital has never been so important as a vital part of the marketing mix. But for many managers and leaders, the path to effectively leveraging digital is still unclear.

There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.

Our program is designed to help marketing managers, leaders and teams understand the key aspects of digital marketing, how they fit into a wider marketing strategy and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey.

Highly interactive and practical, the program also provides a forum for you to soundboard thoughts and ideas and wrestle with what digital means for your marketing strategy.

Who is the program for?

The digital marketing masterclass is relevant for any marketing leader or team member who is looking to connect the value of digital with wider marketing principles to ensure a sound, strategic direction for their business.

As well as developing valuable skills for individuals, the digital marketing course aims to generate immediate benefits for organisations with employees who feel empowered to make the right decisions in the digital space.