Electrolux x Romance Was Born Pop-Up

Do you feel like you always have nothing to wear yet a closet full of clothes? Then this is the pop-up for you! Every year, millions of tonnes of clothes in good condition are thrown away completely unnecessarily - less than 1% are recycled into new garments and 73% are burned or end up in landfill.

So, Electrolux has teamed up with renowned fashion designers, Romance Was Born, to bring you an exclusive event like no other.

Offering a unique tailoring and refresh experience, you will have the opportunity to bring along a garment from your wardrobe that needs a little love, sit down for a design consult with Romance Was Born (snacks included) and we’ll breathe new life into your item.

Why? Electrolux is on a mission to inspire you to break the pattern of clothing waste, giving you the tools to take better care of your clothes. After all, the most sustainable clothes are the ones you already have.