Category Management Masterclass

Category Management is a term so often used, but not many understand what it actually is. This one-day masterclass will help provide distinction between what Category Management is and what it’s not. In a nutshell, Category Management is an approach to supply management where the range of products and services sourced by the Supply Management organisation are broken down into discrete groups of similar or related products and services. The idea is that a systematic, disciplined approach is applied to the category which is treated as a specific business function.

We will explore the common elements - understanding of supply and supplier base, segmentation and knowing what category market engagement is and how leverage category markets.

This will give attendees the opportunity to analyse their current and potential category; understand how analytics of market intelligence can influence category management plans; and help better equip Category Managers to become a category leader and trusted advisor within their organisations.