Swatch Pop Up ‘A-Maze’

Swatch is opening its biggest flagship store at 260 Collins St and to celebrate the dazzling new store, Swatch are hosting an interactive pop up experience inspired by its innovative Art Journey collection, taking Melbournians through an immersive experience installation ‘A Maze’.

Swatch invites Melbourne to visit the pop up from Friday 19th April to 26th April between the hours of 11am – 3pm daily – for one week only!

The installation invites guests to create their own journey through the maze, with each corner, twist and turn thoughtfully curated to offer more to explore and discover. Swatch’s diverse Art Journey collection with London’s Tate Gallery will also be displayed throughout each artwork included within the maze, providing a unique way for visitors to explore the pieces.